As a marketer, the goal of promotional products like t-shirts, notepads, or mugs is to create an emotional connection between your company and the person who’s receiving your product. The truth? Most promo products fail to do that; most promo products are simple business promotional items that are boring, with no chance of creating an emotional connection between your business and your audience. Let us guide you through the process of finding products that will help you make a difference. Let’s start with the right question!
The list below contains the top searched promotional products in Canada. Is recommending a product from that list going to solve your problem? Not likely. Complex problems aren't solved with a simple online search. You are searching for answers, but the answers don't lie in a shiny new object or the latest colour! That's why we start with the problem...
In truth, it’s rarely whats new. It’s what works for you and is unique to your business, service or product. It’s what feels right for you and your brand that makes an emotional connection with your audience! Don’t be surprised if we ask questions like...
“ The difference is that there is the application of strategic thought behind the items that the PRG team sources and recommends for your programs - alignment between the brand, strategy and activity that creates the most impact. “
We start with the basics. Who are you trying to reach? We want you to understand everything about them!
What is the goal? What are we trying to accomplish? Let's get it clearly defined so we can know that we accomplished our goal.
Where is the audience going to be? Is that going to play a role in how we should reach out to them?
What's the time of year this is happening? What's going on in the world? What do we need to be mindful of?
Why does it matter that we get this right? What's at stake? Why is it important to make a powerful connection?
When we have asked all the questions above, we can make the magic happen!
And above all, we use empathy and ask:
How do we want the recipient to feel?
Is the connection you're trying to make happening before a big event or moment?
Maybe you're trying to connect with your audience at a large event?
Are you trying to follow up with your audience after an event?
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Introducing the future of swag! Easily allow your employees or customers to purchase internal swag and earn credits through a unique pop up shop created to suit your company swag and promotional needs.